Frank Warren – Keynote at SXSW 2008

Secret sharing – postsecret.com - Postscrect is a blog where people can share secrets real time.

You can post your secret to the site. This would be a brilliant most interesting job to have. You get to know secrets from many. That only happens in dreams.

Image by Denneyterrio 

Quotes from SXSW

1. “Web Celebes never work with clients” – SXSW Attendee
2. “Blog is the ugliest new word in the English Language” – Jerry Seinfeld
3. “When we think we are keeping a secret, secrets are keeping us” – Frank Warren
4. “Tools like blogging are very powerful.” – Frank Warren
5. “Blogs allow groups to grow organically. “ – Frank Warren
6. “The children broken by the world become the adults most likely to change it.” Anonymous (From Frank Warren’s Keynote at SXSW)
7. “There is an artist born in all of us” – Pablo Picasso
8. “Free your secrets and become who you are” – Frank Warren (in keynote closing)
9. When you are allowed to be anonymous you are more liberated and free to tell the truth. – inkoluv (rearranged by me but inspired from someone else)

Is this panel a little of a sales pitch? For some reason I don’t mind this time. I guess because it is about secrets. Secrets are interesting because we all have some.

The quotes from this panel where cool quotes from this panel more than anything else.

Someone proposed at the Frank Warren Keynote… My mad lunch feelings are gone.

Questions from Audience to Frank Warren:

Audience: Have you ever received a secret that related to a specific crime? If so, what would you do?

Frank Warren: Not many but there are many that are sexually related.

What is your secret you want to share with inkoluv? Email me. My skin this thick but needs love too. J

“Free your secrets and become who you are” – Frank Warren (in keynote closing)

True Stories from Social Media with Guy Kawasaki – SXSW 2008

Guy announces the all women panel. He is a brave man. Well there is a guy in there. YAY!

Image by Deneyterrio

Most amazing/surprising stories from Social Media from the panel are:

1. Sinha – Phone call in the middle of the night from a guy that says someone is personating me on the site. It’s only someone using a photo on the site.
2. Patricia – She has 12 days to sale a company. Patricia says she did not shower for 12 days. ??? I did not get this story.
3. Can’t see name tag person: Sarah Jessica Parker has a clothes line in Steve and Barry’s. She posted image of her clothes line on her blog. Steve and Barry’s contacts and ask her to take down photos of Sarah Jessica Parker’s clothes line on her blog. They where giving threats to sue her for negative comments. Sarah Jessica Parker goes on Oprah and really drove traffic back to the blog. Guy says anyone sends you images, POST them.
4. Laura (Pistachio) – She finds Guy though him slamming Twitter. They had an email/blog comments exchange but found him through twitter. Pistachio says be yourself on Twitter. Don’t try to be too strategic. Let it flow and things will happen. Find one things someone could do on Twitter and introduce them that way.
5. Christine – She writes stories about design and allowed for story submission and did some editing to them and then posted them. Then she started a Content management company. She talks about CMS systems and clients that suck because they all want something different. Non-profits are the worst clients as stated in her story.
6. Erica O’Grady – Opmoms launch and then issues press releases after the site is up and running in good shape. Investors called because the site was down after the press releases went out. They where reactionary in their launch. Don’t launch because of competition pressure.
7. Aaron – He launched a Tracy McGrady web site with comments allowed and someone posted something negative to the site then McGrady wanted the site taken down.

Tips to help with issues on social sites:

1. When blogging realize it is not always about me and more about the community
2. Twitter further connects people and let’s you talk to people. You create a site because you know the information useful.
3. Listen to the target audience instead of the internet Guru’s. The community will be more involved if you don’t force them to signup during beta versions etc.

Key factors of social media success:

 

1. engage offline to further promote

2. You can connect many medias/users using twitter. Just play on Twitter because you get so much exposure.

3. Brilliant Human Connections are made on Twitter.

4. Stay three steps ahead of the people you lean on because there passion will stray.

5. Research your networks. Know what the people are saying (the language) then position yourself accordingly. Decide what you want to be and how you want to say it.

 

Not too many take aways from this panel. Some of the questions where vague… Hopefully the questions from the audience with help purge the goodness from these brains.

Ed Schipul asks a question… Guy cuts Ed Off. He picks the wrong side for the last question. SUX.

 

 

 

 

The Art of Self Branding – SXSW 2008

2 blogs that are using their brand right and using their blog wrong.

1. Wesabe- It is bad to have a blog that does not match your brand. They have tons of funding yet still use a default WordPress blog. BAD!
2. Mint – Mint’s blog is good and matcher their site. People can now associate the 2.  The design quality helps to build that trust.

Understanding your customer and target.  Who are you trying to appeal to?

1. Wesabe targets 20 countries. You should only target a few audiences. If you target too many, your brand and message is spread to thin.
2. Mint only targets the U.S.   Targeting specific audiences allows you to push through with a powerful brand message.

Best personal brands…?

It is interesting that this panel did not use any exmples of personal brands.  She used  money mangement web sites.

I am out…

The Age of Conversation

OK all you Social Media loving creatures that read inkoluv, fair warning… I just ordered a copy of The Age of Conversation.

“In what began as a half dare, the editors, Gavin Heaton and Drew McLellan challenged bloggers around the world to contribute one page — 400 words — on the topic of “conversation”. The resulting book, The Age of Conversation, brings together over 100 of the world’s leading marketers, writers, thinkers and creative innovators in a ground-breaking and unusual publication. And in the spirit of conversation, you can follow-up and extend your interest in the topics covered in the book at the Age of Conversation blog — www.ageofconversation.com. “

Check back for updates.

to blog or not to blog

Reasons to Blog

• Consumers will be better informed
• Develop relationships and earn brand impressions
• Showcase yourself or your organization as the guru of a particular industry
• Blogs work with new technologies such as RSS
• You can get your message out
• Chance to express yourself
• Creates a social network

Don’ts of blogging

• Don’t be unclear or pointless when posting
• Don’t bother commenting unless the comment is a true contribution to the conversation
• Don’t not post for week (keep your blog fresh)
• Don’t freak on negative feed back (turn a negative into a positive)

Sources:
src: http://spinfluencer.blogspot.com/2005/04/pros-and-cons-of-blogging-for.html
src: http://www.gerrymcgovern.com/nt/2004/nt_2004_08_23_blogging.htm
src: http://en.wikipedia.org/wiki/Blog

i am back

Yes… I am going to give Word Press a try. Typepad was used as my first go round in the blogsphere. Then I was tired of paying for service and the interface was too complex and caused more confusion than joy. My time is too precious so here I am.

My last blog had no point and no theme. When you are trying to engage users I think theme is important. I also believe that you should post atleast twice a week or don’t bother having blog. Us bloggers want people to stalk us and we seek people to stalk. So give me good content that interest me. There is something for everyone.
This time I will remember that a blog is a conversation journal style. Please do give me feed back when you are interested in a post. Stop being just a consumer of the neat blogsphere and hit me up with you contributions to the conversation.