The Art of Self Branding – SXSW 2008

2 blogs that are using their brand right and using their blog wrong.

1. Wesabe– It is bad to have a blog that does not match your brand. They have tons of funding yet still use a default WordPress blog. BAD!
2. Mint – Mint’s blog is good and matcher their site. People can now associate the 2.  The design quality helps to build that trust.

Understanding your customer and target.  Who are you trying to appeal to?

1. Wesabe targets 20 countries. You should only target a few audiences. If you target too many, your brand and message is spread to thin.
2. Mint only targets the U.S.   Targeting specific audiences allows you to push through with a powerful brand message.

Best personal brands…?

It is interesting that this panel did not use any exmples of personal brands.  She used  money mangement web sites.

I am out…