“Pimp My Non-Profit” SXSW 2008
Rachel Weidinger, Erin Denny, Ed Schipul, Hackner, Beth Kanter
Ed wants more non-profits at SXSW in 2009.
Non-profits need a user oriented experience , caused based design, tools for change is a fully pimped non-profit.
Case Studies for Non-profits
ILOVEMOUNTAINS.ORG
- Ilovemountains.org – stop the removal of mountain tops. There is map that shows a visual representation of users. This is good to get people excited if you have the user base. This map shows connection to the problem.
- Visualize your connection to the problem
IFAW
- ifaw.org – stop the seal hunt – podcast blogging, pr rap. You can see voices of passion here on the site.
- The power of the voice – enabling people to speak for themselves.
SHARE YOUR STORY
- Share your story – Is an online social network for babies that have health issues. This is a support network.
- Text their own story, email/write their own stories, youth powered voice.
- They create a space where conversations and support groups take place
BROOKLYN MUSEUM
- Brooklyn museum – There is a Facebook application where you can share Brooklyn Museum Art
NETSQUARED
- Netsquared – connect non-profits with technology
- There is a mashup challenge and they are giving away up to 100,000 in prizes to further promote, award, and connect.
Preparing to Pimp – How to work your non-profit
- Buy in – proper funding and internal ownership. Include IT department in managing resources.
- Technical Resources – in-house or contracting people to be the webmaster for troubleshooting issues etc.
- Human resources – get staff familiar and passionate about the technology
- Time – People in non-profits where a lot of hats. Get people to contribute to the site and social network to help them promote. Integrate these things into job descriptions.
- Access – make sure your sites are accessible. If you can have people blog, make sure they are accessible and get onto the internet regularly.
- Proximity – make sure have community if you can within the virtual world.
- Replicable – Make sure of someone leaves there is a contingency plan. Train people and make your job transparent.
- Empowerment – make sure others are empowered.
- Capacity – Make realistic decisions in technology. Choose technology that you can be the most creative with.
Giving Good Poke – Personal socially networked fund raising campaigns
Sharing Foundation – helping to care for Cambodian children.
- America’s challenge – people could go out and champion a cause through Facebook etc.
- Make the campaign personal, we share experience, or you love me
- This is Beth’s family -she lives this cause
- Passion to support the cause – Will passion scale?
- Donors are more likely to donate if they know about the kid not the cause
- Tell stories to engage. Give them a lesson learned.
- Relationship building – you get to know people
- Reward the people who act
- Reciprocity
Elements of the campaign
- She did a birthday on Facebook.
- She tagged people who where into the cause
- Kids went on Youtube to ask for donation -> humor worked the best
- Blog post spread the word
- Twitter to spread the work and click through
- Connected stories by distributing shirts
- Ladder of engagement, blog, tweets, etc.
- twitter rally – retweet, don’t do this so often because it becomes annoying
- what keeps people from donating – make it easy, get online credit card payment
- she blogged the 5th place and the hard work of the network responded, fanclub was setup on Facebook, and kids went out and recruited
- Cussing on the Facebook page to drive passionate hype
Beth Kanter kicks ass and the love in her heart is most inspiring.