Tag Archives: Sharing Foundation

Real Non-Profits Kicking Ass with Online Technology – SXSW 2008

non-profits, Social Media, Social Situations, Social Software, sxsw 2008, Technology Leave a comment

“Pimp My Non-Profit” SXSW 2008
Rachel Weidinger, Erin Denny, Ed Schipul, Hackner, Beth Kanter

Ed wants more non-profits at SXSW in 2009.

Non-profits need a user oriented experience , caused based design, tools for change is a fully pimped non-profit.

 Image by happykatie

 

Case Studies for Non-profits

ILOVEMOUNTAINS.ORG

  1. Ilovemountains.org – stop the removal of mountain tops. There is map that shows a visual representation of users. This is good to get people excited if you have the user base. This map shows connection to the problem.
  2. Visualize your connection to the problem

IFAW

  1. ifaw.org – stop the seal hunt – podcast blogging, pr rap. You can see voices of passion here on the site.
  2. The power of the voice – enabling people to speak for themselves.

SHARE YOUR STORY

  1. Share your story – Is an online social network for babies that have health issues. This is a support network.
  2. Text their own story, email/write their own stories, youth powered voice.
  3. They create a space where conversations and support groups take place

BROOKLYN MUSEUM

  1. Brooklyn museum – There is a Facebook application where you can share Brooklyn Museum Art

NETSQUARED

  1. Netsquared – connect non-profits with technology
  2. There is a mashup challenge and they are giving away up to 100,000 in prizes to further promote, award, and connect.

Preparing to Pimp – How to work your non-profit

  1. Buy in – proper funding and internal ownership. Include IT department in managing resources.
  2. Technical Resources – in-house or contracting people to be the webmaster for troubleshooting issues etc.
  3. Human resources – get staff familiar and passionate about the technology
  4. Time – People in non-profits where a lot of hats. Get people to contribute to the site and social network to help them promote. Integrate these things into job descriptions.
  5. Access – make sure your sites are accessible. If you can have people blog, make sure they are accessible and get onto the internet regularly.
  6. Proximity – make sure have community if you can within the virtual world.
  7. Replicable – Make sure of someone leaves there is a contingency plan. Train people and make your job transparent.
  8. Empowerment – make sure others are empowered.
  9. Capacity – Make realistic decisions in technology. Choose technology that you can be the most creative with.

Giving Good Poke – Personal socially networked fund raising campaigns

Sharing Foundation – helping to care for Cambodian children.

  1. America’s challenge – people could go out and champion a cause through Facebook etc.
  2. Make the campaign personal, we share experience, or you love me
  3. This is Beth’s family -she lives this cause
  4. Passion to support the cause – Will passion scale?
  5. Donors are more likely to donate if they know about the kid not the cause
  6. Tell stories to engage. Give them a lesson learned.
  7. Relationship building – you get to know people
  8. Reward the people who act
  9. Reciprocity

Elements of the campaign

  1. She did a birthday on Facebook.
  2. She tagged people who where into the cause
  3. Kids went on Youtube to ask for donation -> humor worked the best
  4. Blog post spread the word
  5. Twitter to spread the work and click through
  6. Connected stories by distributing shirts
  7. Ladder of engagement, blog, tweets, etc.
  8. twitter rally – retweet, don’t do this so often because it becomes annoying
  9. what keeps people from donating – make it easy, get online credit card payment
  10. she blogged the 5th place and the hard work of the network responded, fanclub was setup on Facebook, and kids went out and recruited
  11. Cussing on the Facebook page to drive passionate hype

Beth Kanter kicks ass and the love in her heart is most inspiring.